Eugene & Leanne Anderson

Eugene & Leanne Anderson
ICDA Enterprises Pty Ltd
Grafton, NSW, Australia
P: 02 66 473 473
M: 0414 929 077
E: eugene.anderson@emailnewsletter.com.au

Eugene and Leanne's many years of experience in a number of industries ensures that they have a well rounded skills set to bring to your newsletter. Their main aim will be to use their email marketing experience to enhance your newsletter so that its returns are maximised. They understand the importance of nurturing customer relationships, building loyalty and expanding a customer base. They will take the time to understand your business and your particular marketing needs and tailor a program to meet your goals whether you want to increase awareness or increase sales.

Eugene and Leanne say "We build your business by working WITH your clients to provide excellence in EMarketing. We are committed to working with you to reach your marketing goals. It will be a positive journey and along the way, we will strive towards your email marketing success ensuring you a ROI."

Eugene and Leanne's experience that will be applied to your project:

• Using their time spent in the Hospitality Industry they will develop an email marketing campaign that will keep your clients, both past and present, fully informed of any innovations and/or specials that you wish to feature as well as making them feel a member of your unique family.
• Their experience in Holiday Park Management will make certain that your emails tempt the recipients of the newsletters to return to sample the delights of your business in particular and your region in general.
• With a number of years experience in sales, both wholesale and retail, Eugene and Leanne will help you maximise the return from your campaign by designing a newsletter specifically aimed at your target market.

Industry/market focus:

• Hospitality
• Restaurants - Fine Dining, Winery and Vineyards
• Entertainment and Leisure - Sports, Live Theatre, Movies and Boating
• Localised Community Projects

Example of Eugene & Leanne Anderson's email marketing campaigns:

Client:
Raleigh Vineyard & Winery

Campaign:
Bi-monthly "Wine Club" Newsletter

Purpose:
Build a database of loyal wine lovers via the Raleigh Wine Club Newsletter and promote wine purchases on-line.

Results:
The first issue of this newsletter achieved impressive statistics with a unique open rate of 67% (which is more than three times the industry average). A total of 56 forwards and an increase in customer interaction with readers contributing content.

Your next step

Contact Eugene and Leanne and they will work with you to create the email marketing campaign which will achieve the results you are after, whether that is an increase in sales, occupancy or simply an increased profile within your community.

Eugene & Leanne Anderson
ICDA Enterprises Pty Ltd
Grafton, NSW, Australia
P: 02 66 473 473
M: 0414 929 077
E: eugene.anderson@emailnewsletter.com.au