Great Look Email Marketing & eNewsletter Management





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Setting Up Your eNewsletter Campaign

Your email newsletter should enhance your company’s image so we do not use ‘off the shelf’ templates - they aren’t going to do you justice. Your HTML (IT jargon for pretty colorful type) eNewsletter template is created specifically with your target market in mind - from scratch. The layout and concept of the eNewsletter represents your company’s profile, vision, and is designed to capture your audiences’ attention. Every issue your eNewsletter will be updated with new information as part of your package, this service also includes acquiring the right images for your eNewsletters and converting them to a suitable file size to make pictures appear quickly in your eNewsletter.

Each eNewsletter is designed with an online link to enable all operating systems to view your eNewsletter. Direct access to your website or specific pages can be linked to the eNewsletter, our system also allows us to monitor the activity of your eNewsletter and accurately track the number of users who click on these active links. Subscription links will be added to your eNewsletter to enable your client’s colleagues to subscribe to your mailing list when the eNewsletter is forwarded. An email link can also be created to enable your clients to either contact you directly, someone else within your company or as a simple, yet effective, competition entry to encourage interaction.

With our knowledge and expertise in eNewsletters we can guide you using the best marketing techniques specific to email marketing, these advanced techniques can strengthen your email marketing campaign and ensure that your eNewsletter is informative and visually appealing to all personality types within your target market. ‘Special event’, ‘important notice emails’ or eCards regarding your business can be sent in addition to your regular eNewsletter should you have a promotion or announcement that needs communicating.

Reminders and analysis

To ensure your eNewsletter gets out on time you will be sent a reminder email when your eNewsletter content is due as well as any suggestions or comments which may be relevant based on the outcome of your previous eNewsletter tracking report.

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